(Get to know BROAD in 8 minutes)BROAD values are shown in its products, customer service and management style. When decisions aremade within the company, the primary consideration is whether the result conforms with BROAD values. For some new companies, perhaps impact on the bottom line is more important. For some similar companies, growing larger is the primary concern. But what would happen if all companies made decisionsbased on strong values?

In an era in China when the structure and moral values of society are changing, BROAD has retained moral baselines such as environmental protection, respect for intellectual property rights, no price gouging, no predatory competition, no tax evasion, no bribery, etc. BROAD has placed morals and ethics as a top priority.

In an era when most companies are diversifying atfrenzied pace and purely focused on size, BROAD has stuck with what it is good at. The company makes products of a quality and provides service to a degree others cannot duplicate. Responsibility is more important than growth.

In an era of global warming, environmental degradation and ozone depletion, BROAD specializes in non-electric chillers powered by clean and recyclable energies. BROAD chillers also use non-polluting refrigerant. The company resists the temptation of electric chiller market. Protecting the environment is more important than profit.

In an era of continuous deterioration of air quality and increasing respiratory diseases worldwide, BROAD hasdeveloped air quality products equipped with electrostatic cleaners that eradicate Sick Building Syndromes (SBS). BROAD has placed human health as our own concern.

In an era of indifferent interpersonal relationships, unbalanced economic ecosystem and money worship,BROAD has focused on creating more values for customers, caring for employees, being fair to partnersand helping needy people. Love is more important than anything else.